- Client :Kids Product
- Category :Google Ads
- Share :
- Total Ad Spend: A$3,385.4
- Total Sales: 81.97 conversions
- Total Revenue: A$13,448.07
- Overall ROAS: 3.97
- Performance Max Ads:
- Showcased baby essentials — nappy cakes, toys, & Baby gifts— across Google’s entire network.
- Result: 3.54 ROAS, generating A$4,130.52 in sales.
- Retargeting (Assets Only):
- Re-engaged shoppers who left without buying.
- Result: 5.73 ROAS, with A$7,246.28 in revenue.
- Branded Search Ads:
- Captured high-intent traffic searching for the brand.
- Result: 35.48 ROAS, turning A$30.19 into A$1,071.06.
- Retargeting Magic: Shoppers saw products multiple times before buying.
- Full-Funnel Approach: Combined broad reach (Performance Max) with precise targeting (retargeting).
- Brand Power: Search ads converted at an incredible rate.
- Retargeting outperformed with a 5.73 ROAS — proof that follow-ups matter.
- Small budgets on brand search can yield massive returns (35.48 ROAS).
- Performance Max keeps delivering steady conversions with scalability.
This is how we turn baby products into booming sales. Want results like this? Let’s talk!
